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Research in this area attempts to expand the knowledge on the financial impact of marketing actions and the effect of these strategic actions on shareholder value. Mrinal Ghosh Yong Liu.
Scope of marketing research refers to the areas covered or the aspects studied under marketing research. In other words, it implies where or on which areas marketing research can be applied. In fact, marketing research concerns with almost each and every activity of marketing management.
Marketing Research is the systematic gathering, recording and analysing of data about problems connected with the market place, i.e., problems relating to products, price, promotion and distribution of the 4 Ps of the marketing mix. Marketing Research is said to be moving “away from simple surveys. Jul 13, · Lindsey specializes in the recruitment of primary and secondary market research professionals in the areas of consumer and shopper insights, category management, new product development, and competitive intelligence.
Major areas of marketing research The two major types of market research are Consumer market research and Business to Business (B-to-B) market research. The easiest way to define the division between the two is to identify the type of end user of the product and not in the product itself. Market research provides relevant data to help solve marketing challenges that a business will most likely face--an integral part of the business planning process. in specific areas, such as.